12 ways to become more powerful



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12 ways to become more powerful 
What does it take to get ahead? Technical skill or political prowess? 
In his book "
Power: Why Some People Have It — And Others Don't
," 
Stanford business professor 
Jeffrey Pfeffer
 argues the latter. He breaks 
down common misconceptions about power and success, and outlines 
strategies for achieving it.
Want to become more powerful? Here are the best takeaways from 
Pfeffer's book: 
1. Don't believe the myth that some people are born to lead and others 
aren't. 
"One of the biggest mistakes people make is thinking good 
performance — job accomplishments — is sufficient to acquire power 
and avoid organizational difficulties," he says. "Consequently, people 
leave too much to chance and fail to effectively manage their careers." 
2. Get over the idea that everyone needs to like you. 
"Larry Summers, Treasury secretary under Bill Clinton, president of 
Harvard University, and former head of President Barack Obama's 
National Economic Council, is often described as prickly, outspoken, 
and not very sensitive. ... [But] not only has Summers' reputation not 
hurt him; it has actually helped," Pfeffer writes. 
3. Recognize that performance isn't everything. 
Your relationship with your boss matters more. "In 1980, economists 
James Medoff and Katherine Abraham observed that salaries in 
companies were more strongly related to age and organizational 
tenure than they were to job performance," he says.
4. Help powerful people feel good about themselves. 
"Turnover in senior executive ranks was affected by CEO turnover
particularly when an outsider came in," according to Pfeffer. "That's 
because CEOs like to put loyalists in senior positions — regardless of 
what past incumbents have accomplished." 


5. Build an effective power network. 
"Many studies show that networking is positively related to obtaining 
good performance evaluations, objective measures of career success 
such as salary and organizational level, and subjective attitudes 
assessing career satisfaction," he writes. 
Facebook CEO Mark Zuckerberg. 
Justin Sullivan / Getty Images
6. Break the rules, especially early in your career. 
"In every war in the last 200 years conducted between unequally 
matched opponents, the stronger party won about 72% of the 
time," Pfeffer says. "However, when the underdogs understood their 
weakness and used a different strategy to minimize its effects, they 
won some 64% of the time, cutting the dominant party's likelihood of 
victory in half." 
7. Get access to key resources. 
"It would be nice to be Sergey Brin or Larry Page ... or Bill Gates. As 
they move through venues like the World Economic Forum, they are 
surrounded not just by security staff but by people who want to meet 
them and get close to them and the organizations they lead," he writes. 


8. Do an honest self-assessment. 
"Because we like to think well of ourselves, we overestimate our own 
abilities and performance," says Pfeffer. "When people focus on what 
they need to get to the next stage of their careers, they are less 
defensive." 
9. Act the part before you've got the part. 
"Over time, you will become more like you're acting — self-assured, 
confident, and more strongly convinced of the truth of what you are 
saying," he writes. 
President Barack Obama. 
AP/Susan Walsh
10. Be OK with conflict and showing anger. 
"Research shows that people who express anger are seen as 'dominant, 
strong, competent, and smart,'" Pfeffer notes. "The researchers found 
that in negative situations, participants believed that high-status 
people would feel more angry than sad or guilty and that low-status 
people would feel sad and guilty instead of angry." 
11. Don't be afraid to ask for advice. 
"In one study, participants were asked to estimate how many strangers 
they would need to approach in order to get five people to fill out a 


short questionnaire. The average estimate was 20 people," he says. In 
fact, they only needed to approach about 10 people. 
12. 
Carefully consider and construct your image.
 
Don't underestimate the power of your personal brand. "The rise of 
Barack Obama in the tough world of Chicago and then Illinois politics 
illustrates how Obama, from the very beginning, worked to build a 
political identity that would be useful to him," writes Pfeffer. 
Just remember, there's a high price to pay for power — and in the end
everyone loses it. 
Don't get too used to having power — it's often fleeting and addictive. 
CEO turnover rates increased 59% between 1995 and 2006, according 
to a Booz Allen study cited in the book. Pfeffer says when you have a 
position of power and lose it, it's "like a car going from 90 miles an 
hour to a dead stop." 

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