500 social media marketing tips : essential advice, hints and strategy for business : Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, Linkedin, and more! Pdfdrive com



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500 social media marketing tips essential advice, hints and strategy for business Facebook, Twitter, Pinterest, Google , YouTube, Instagram, Linkedin, and more! (1)

Define and assess your goals
Before you start posting content to social media, it is useful to define the guiding
themes and overall goals of your strategy, as these will help you shape the way
you approach what may well become the linchpin in your marketing machine.
I'm a fan of the SMART technique for creating actionable social media goals.
Here's a breakdown, hopefully they'll help you too:
S
pecific:
Be specific in what you want to achieve. Do you want to raise
awareness of your brand? Increase sales? Improve customer service? Strengthen
loyalty?
M
easurable:
How will you know that your goal has been achieved? What
analytics tools will you use to track your progress?
A
chievable:
Is your goal realistic? When you are just starting off, don’t aim too
high at the risk of being deflated if you don’t hit your projected goal; getting
really adept at all this stuff (particularly if you are approaching social media
marketing seriously for the first time) takes a while.
R
elevant:
Is your goal aligned with your company's mission, vision and values?
T
ime Specific:
When do you want to have achieved the goal by? To add a focus
to your marketing, stick to one overarching goal at a time, 
e.g.
"I want to
increase traffic to our website by 15% in the next 3 months"
.
For example, if you’re a shoe store owner and you normally sell 20 pairs of
shoes a day, why not aim to use social media to help you sell 25 per day? After a
good amount of time (at least a few months), evaluate where you are by using
analytics tools, social insights (likes, followers, comments), and other metrics to
help you track and measure your activity - you'll find lots more information on
these shortly.

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