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Change management at the 

Woolwich Group

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Guide to smarter searching

The site also contains a range of study 

materials designed to help improve 

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Web support

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Alternatives for acquiring digital 

business systems  602

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Testing 608

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Changeover 609

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Content management and 

maintenance 611

Focus on . . .

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Web analytics: measuring and 

improving performance of digital 

business services  621

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Measuring social media 

marketing 628 

12.1

  

Learning from Amazon’s culture 

of metrics  642

Main topics

Chapter at a glance

Digital business service 

implementation and 

optimisation

12

Case studies

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Part 3  Implementation

     Introduction 

 In the traditional software development life cycle the  

implementation

  and  

maintenance 

phases

  are  well-  defined steps involved with the transition of new software application or 

system from the production to live environment. The increasing usage of  web-  based digital 

business services has rendered the concept of maintenance less useful since this suggests 

changes are limited to improving performance and bug fixing. Instead, a