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at the end of each chapter



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[Chaffey, Dave] Digital business and E-commerce 2nd book

at the end of each chapter

● 

Self-assessment exercises: short questions which will test understanding of terms and con-

cepts described in the chapter.

● 

Discussion questions: require longer essay-style answers discussing themes from the chap-

ter, and can be used for essays or as debate questions in seminars.

● 

Essay questions: conventional essay questions.

● 

Examination questions: typical short-answer questions found in exams and can also be 

used for revision.

● 

References: these are references to books, articles or papers referred to within the chapter.

● 

Further reading: supplementary texts or papers on the main themes of the chapter. Where 

appropriate a brief commentary is provided on recommended supplementary reading on 

the main themes of the chapters.

● 

Web links: these are significant sites that provide further information on the concepts 

and topics of the chapter. All website references within the chapter, for example company 

sites, are not repeated here. The website address prefix ‘http://’ is omitted from www links 

for clarity.




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