A01 chaf6542 06 se fm indd

650

affiliate 50, 650

affiliate marketing 426, 650

affiliate revenue 63

agents 115, 650

agents of change 496

aggregated buying 374, 650

aggregators 50, 650

balance with brands 201–2

agile development 490, 650

of software 598

Agrawal, V. 357, 399, 441

Ahmed, N.U. 155

AJ Bombers 84–5

Akamai 103, 105

Alibaba (case study) 314–15

Allen, E. 364, 374

allowable cost-per-acquisition 407, 650

ALT tags 569, 650

Altimeter 421–2, 628

AMA 583

Amazon 281

metrics (case study) 642–6

Amazon Web Services (case study) 

100–1

AMR 248

analysis and design of digital businesses 

518–21

customer experience management 

538–9

customer orientation 555–8

in local markets 570–2

usability guidelines 540–1

web accessibility 567–70

data modelling 531–6

attributes, identify 531

entities, identify 531

entities, relationships between 

531–3

of digital technology projects  

521–2

architectural design 536–8

poor design, consequences of 518

process modelling 522–31

process dependencies 524

task analysis and decomposition 

523–4

validating new model 531

workflow management 524–31

security design for 572–91

common threats and solutions 573

current approaches to 590–1

customer, reassuring 591

developing, approaches to 589–90

electronic communications, 

monitoring 579–82

email management 583–6

employee monitoring legislation 

582–3

hacking 586–8

information service use, 

controlling 579

secure e-commerce transactions 

588–9

viruses, managing 577–9

user-centred site design 538–72

elements of design 558–62

evaluation of 544

information architechure 550–5

mobile design 562–7

usability 543–4

usability guidelines 540–1

use-case analysis 544–50

web accessibility 567–70

Anderson, C. 365

Ansoff, H. 222, 351

anticipatory change 478, 650

anti-spam legislation 145

anti-virus software 578, 650

ao.com (interview) 519–21

application portfolio analysis in  

digital business strategy 

195–6

application programming interfaces 

APIs 97

application service provider 98, 650

Arena Flowers (case studies)

key performance indicators in 

210–11

online communications 416

Argos (case study) 278–9

Armstrong, A. 422

Arnold, D. 289

Arnott, D. 161–2

Association of Teachers and Lecturers 

(ATL, case study) 101–2

asymmetric encryption 589, 650

Atos Consulting 198

attitudinal segmentation 354

attribute 531, 650

attrition rate 626, 651

augmented reality (AR) 87, 651

authenticating contracts 153

Azumah, G. 376

B2B see business-to-business

B2C (business-to-consumer) 28

Baber, C. 523, 538, 548

backbones 90, 651

Baily, P. 300

Bain, L. 248

Baker, W. 371

balanced scorecard approach 216–17,