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2.1.3 Animation 
The animation is a word derived from the Latin word anima – soul, animare – 
the revival of something, elevation, motivation. When it comes to the context of 
studying this theme the following aspects of animation appear: fun, enjoyment, 
relaxation, active vacation, active workouts, open communication etc.
 
The very theme of animation did not attract the attention of scientists and 
because of that the technical literature on this subject is very sparse.
Mitić, D. in his work "Recreation" (2001.) gives us the definition of animation: 

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"Animation is encouraging people to spend time on vacation. It is also 
about entertainment in leisure time”. 
The author Nestoroska, I. (Animations in tourism, 2005, Ohrid) in her study 
emphasizes the importance of relation with the guests (guest relation) and the 
organization of one`s free time, healthy lifestyle, wellness, recreation (leisure 
organization) and animation. These factors appear as significant parts of a 
tourist offer. This explains the importance of the role of animators as the 
organizers of the events and activities. 
Cerović, Z. emphasizes the role of animators as motivators - initiators to 
participate in events. 
Author Nestoroska, I. similar to the definition of Cerović, Z. emphasizes the 
importance of animation: "Motivating the guests to fully use the offered plan 
contents, in order for the economic and other effects to be achieved. 
Animation as an activity aims to: 
revive the tourist offer with new content 
encourage guests to participate in these activities 
The author Nestoroska, (2005.) relates to Krippendorf who explained that the 
importance of animation in each tourist offer is substantial, especially when 
tourists are faced with a new place and establishing communication with other 
tourists. In this new environment someone is required who will encourage 
people to free themselves and to establish mutual relations. Hence, the main link 
among the offer and a guest is exactly the animator who has the key role.
Its primary role is humanistic; nevertheless the economic effect is very 
important. Better economic result is achieved by doing this. 
Animation represents an important part of a tourist offer that through its various 
forms attracts the attention of tourists, incites them to have fun, recreation, 
intellectual and cultural superstructure and in the same time is contributing to 
the quality of the tourist offer.
Mitić, (2001.) says that Yakovlev, identifies communication as animation. 
A large part of the animation is based on communication, but it is not meant to 
be solely identified with it . PR (Public Relation) as a part of the animation is 
present all the time, but there are other segments that are important for the 
animation like: organization, realization, choreography, decoration, acting, 
lights, etc.
When we talk about this several questions arise: why is the hotel in a demand of 

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animation? Which things are necessary for a hotel to have animation? What are 
the reasons for the hotel to pay these animations and do the travel agencies have 
an interest so that animation in the hotel is present? 
Every hotel on the market struggles to bring as many guests to fill their capacity 
during the whole season. This means that the hotel`s offer must be various 
because of the fact that the guests who go on vacation are not the same in May, 
August and September or October. Older guests are coming mostly in the 
beginning and at the end of the season. If we consider the quality and the cost of 
construction we find out that it is not easy to make the courts or recreation 
centers for both. Because of this, many opt for a different method of 
entertaining the guests and animation team is certainly the best option because 
of its flexibility and adaptability to all age groups and it is much affordable than 
the construction of supporting facilities for old and young people. In other 
words, the animators are there to create a positive atmosphere for the young and 
the old, they are getting by in each area and each time, using these 
aforementioned capacities and adding their own qualities to the content of the 
object. Satisfied guest, and a positive questionnaire (at the end of vacation) is 
the result of the needs of the animation in a hotel. Their role is manifold in 
terms of repairmen of some lacking features. While communicating with guests, 
animators are able to get the guests interested, or "to shape" him with funny 
and happy comments in order to forget about the embarrassing moments that 
happened (if any) at the beginning of the vacation (the lack of air-condition, hot 
water, hot food. ..). 
Animation content increases economic profit of each hotel. Satisfied guests do 
not leave the hotel and spend their money in other restaurants, bars and discos. 
Complete offer is in one place (it is there where the hotel is located) with 
attention and affection of the animators who are working in the hotel. 
Experience shows that the hotels that are not "all inclusive" (complete package), 
take care of the evening program so that it looks spectacular so guests would 
stay and spend the night next to the restaurant or bar that is very close to the 
performance of the program. The contents of daily activities can also be 
localized close to places for refreshment. In coordination with the bars and 
restaurants of the hotel, animation offers many awards and promotes the hotel 
products (cocktails, local drinks, dinner packages for two, etc.).. One of the 
reasons why guests return to the same hotel for years is the animation team`s 
work and commitment that contribute to it.
When a travel agency is interested in a hotel, certainly that the hotel who has a 
team of animators has the advantage. Many hotels gain advantage over the 
others due to the offer of animation. It is diverse, larger, richer and has a team 
of animators who speak several languages, and are well trained. Big travel 

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agencies offer its own animators who are primarily concerned about the clients 
of the agency, if they are an integral part of a larger team of animation. Of 
course there is a possibility when it comes down to only one major travel 
agency for example: Club Med, LTI, TUI, etc., which leases the entire hotel and 
by doing that they create their own team of animators. 
Why guests choose the hotel that has an animation? 
Simply because the animators are the ones who create good atmosphere, create, 
start and develop new friendships. Simultaneously lift morale, recover the 
guests in a psychological sense, become good friends. Instead of parents and 
relatives on vacation, they become "friends and advisers" and so on. After all of 
this, people are happy to meet again with animators that allow them total escape 
from stressful reality. All through specific activities where everyone can find at 
least one and fit the concept of the program.

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