Case: The Creative Imprint of Bigfoot

particular competency to become even more 
important in the future? 
First-mover advantage
any advantage that 
comes to a firm because it exploits an opportunity 
before any other firm 
An 
established market
is one in which several 
large firms compete according to relatively well-
defined criteria. For example, throughout the 
1970s, 
several 
well-known 
computer-
manufacturing companies, including IBM, Digital 
Equipment, and Hewlett-Packard, competed 
according to three product criteria: computing 
power, service, and price. 
A 
niche
is simply a segment of a market that is not 
currently being exploited 
O
rganization’s
distinctive competencies
are the 
aspects of business that the firm performs better 
than its competitors