Introduction advertising unit Structure

CONTENTS
Unit No.
Title
Page No.
1.
Introduction Advertising
01
2.
Integrated Marketing Communication
13
3.
Classification of Advertising
22
4.
Advertising Media
37
5.
Media Planning
62
6.
Media Research
72
7.
Emerging Media Options
82
8.
Economic and Social Aspects of Advertising
91
9.
Regulation and Control on Advertising
105
10.
Advertising Agency
113
11. Planning an Advertising Campaign
129
12. Advertising Budget
145
13. Creativity in Advertising - I 156
14. Creativity in Advertising - II 173
15. Advertising Research 181
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