Marketing 0

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Table of Contents
Cover
Title Page
Copyright
Dedication
About the Authors
Acknowledgments
PART I: Introduction
CHAPTER 1: Welcome to Marketing 5.0
Marketing 4.0: The Pivot to Digital
It's Time for Marketing 5.0
What Is Marketing 5.0?
How Technology Can Enhance Marketing
Five Components of Marketing 5.0
Summary: Technology for Humanity
PART II: Challenges Marketers Face in a Digital World
CHAPTER 2: Generation Gap
Challenges of Serving Different Generations
The Five Generations
The Life Stages of the Five Generations
Generation Gap and Marketing Evolution
Summary: Marketing to Baby Boomers, X, Y, Z, and
Alpha
CHAPTER 3: Prosperity Polarization
The Polarized Society
Why Inclusivity and Sustainability Matter
Aligning Strategies to Sustainable Development Goals

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Summary: Creating Inclusivity and Sustainability for
Society
CHAPTER 4: Digital Divide
The Digital Divide Still Exists
The Perils and Promises of Digitalization
Technology Can Be Personal
Technology Can Be Social
Technology Can Be Experiential
Summary: Making Tech Personal, Social, and
Experiential