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G

Globalisation 

The increase of international trading  

and shared social and cultural values.

Growth hacking  

An approach to improving the 

commercial results from online services through structured 

testing and optimisation of marketing approaches.

H

Hacking 

The process of gaining unauthorised access to 

computer systems, typically across a network.

Hit 

Recorded for each graphic or text file requested from 

a web server. It is not a reliable measure for the number of 

people viewing a page.

Hosted solution 

Standard software which is managed 

externally on the supplier’s server.

Hosting provider 

A service provider that manages 

the server used to host an organisation’s website and its 

connection to the Internet backbones.

House list 

Data about existing customers used to 

market products to encourage future purchase.

Hype cycle 

A graphic representation of the maturity, 

adoption and business application of specific technologies.