Chapter 6 Financial Forecasting



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Chapter 06

Estimating Uncertainty

  • Sensitivity analysis
    • vary model assumptions and see the impact on the forecast
    • shortcomings
  • Developing alternative scenarios

Estimating Uncertainty

Building a New Venture Revenue Forecast

  • NewCompany is a medical device start-up
  • Figure 6.1 NewCompany revenue assumptions
  • Development will require 18 months, during which period no sales will be made.
  • Initial monthly sales of 100 units at a price of $200 beginning in Month 19.
  • Unit sales will grow 8 percent per month for three years and then remain constant.
  • The sales price will increase each month at the inflation rate.
  • Inflation at 6 percent per year (modeled as 0.5 percent per month).
  • Figure 6.2

Introducing Uncertainty to the Forecast

  • Figure 6.2 is the forecast of expected sales
  • Range of outcomes is complete failure to phenomenal success
  • Uncertainty about
    • product development
    • demand
    • growth
    • competition
  • Impact on financing need and value

Introducing Uncertainty to the Forecast: Sensitivity Analysis

  • Variation in monthly inflation
  • Estimates from historical data and/or forecasts
  • Impact on revenue

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