INTRODUCTION CHAPTER 1: WHY DATA IS IMPORTANT TO YOUR BUSINESS Data Sources How Data Can Improve Your Business CHAPTER 2: BIG DATA Big Data – A New Advantage Big Data Creates Value Big Data is a Big Deal CHAPTER 3: DEVELOPMENT OF BIG DATA CHAPTER 4: CONSIDERING THE PROS AND CONS OF BIG DATA The Pros New methods of generating profit Improving Public Health Improving Our Daily Environment Improving Decisions: Speed and Accuracy Personalized Products and Services The Cons Privacy Big Brother Stifling Entrepreneurship Data Safekeeping Erroneous Data Sets and Flawed Analyses Conclusions
CHAPTER 5: BIG DATA FOR SMALL BUSINESSES? WHY NOT? The Cost Effectiveness of Data Analytics Big Data can be for Small Businesses Too Where can Big Data improve the Cost Effectiveness of Small Businesses? What to consider when preparing for a New Big Data Solution CHAPTER 6: IMPORTANT TRAINING FOR THE MANAGEMENT OF BIG DATA Present level of skill in managing data Where big data training is necessary