Definition of Newspaper Style The Structure of Newspaper Article Translation of Headlines

. Profession euphemisms:

In western countries, mental work is considered to be the high job whereas physical labor is recognized as humble work, besides there is a great difference in the remuneration. Thus, most of the people hold that people with different occupations have different status in society. Some lowly paid or indecent jobs are often used in English culture just for saving face and expressing politeness. Many previously unwelcome professions have now taken more appealing names.

For example, in profession euphemisms, people always use

cleaning operative for road sweeper or dustman,

sanitation engineer for garbage man,

meat technologist for butcher,

and hairdresser has turned into beautician, etc.

• 2. Disease euphemisms:
• In the disease euphemisms, people always use
• long illness replaces for cancer,
• social disease replaces for syphilis and AIDS,
• also they use lung trouble substitutes for tuberculosis and so on. And if someone with a mental illness, we cannot say psychosis directly, we should say he or she is a little confused, meanwhile, we should use hard of hearing in stand of deaf.
• Senior moments – хвороба Альцгеймера
• 3.

• 3. Death euphemisms:
• In many societies, because death is feared, so people tend to avoid mentioning death directly and talk about it in a euphemistic way. They try to employ pleasant terms to express the ideas. So death has hundreds of soft, decent, and better-sounding names, such as breathe one’s last, fall asleep, go west, join the majority, lay down one's life, pass away, pay the debt of nature, reach a better world, to be at peace, to return to the dust, or he worked until he breathed his last.

• 4. Crime euphemisms:
• In the field of crime euphemism: five-fingers, gentleman of the road, hero of the underground, the candy man are often used to substitute for pickpocket, robber, heroin, and drug pusher.
•