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Table of Contents
Title Page Copyright Page Dedication Introduction
Part One - A New Operating System


CHAPTER 1 - The Rise and Fall of Motivation 2.0

CHAPTER 2 - Seven Reasons Carrots and Sticks (Often) Don’t Work . . . CHAPTER 2A - . . . and the Special Circumstances When They Do CHAPTER 3 - Type I and Type X
Part Two - The Three Elements


CHAPTER 4 - Autonomy CHAPTER 5 - Mastery CHAPTER 6 - Purpose
Part Three - The Type I Toolkit


Type I for Individuals: Nine Strategies for Awakening Your Motivation

Type I for Organizations: Nine Ways to Improve Your Company, Office, or Group

The Zen of Compensation: Paying People the Type I Way

Type I for Parents and Educators: Nine Ideas for Helping Our Kids The Type I Reading List: Fifteen Essential Books

Listen to the Gurus: Six Business Thinkers Who Get It

The Type I Fitness Plan: Four Tips for Getting (and Staying) Motivated to Exercise

Drive: The Recap Drive: The Glossary

The Drive Discussion Guide: Twenty Conversation Starters to Keep You Thinking ...
FIND OUT MORE—ABOUT YOURSELF AND THIS TOPIC

Acknowledgements NOTES

INDEX

ALSO BY DANIEL H . PINK



Free Agent Nation A Whole New Mind

The Adventures of Johnny Bunko


TH E SU R PR i S ING TR UTH


A B 0 UT WHAT M0 TI VAT E S U S

Daniel H. Pi n k


R IV E R H E A D 8 00 K S





RIVERHEAD BOOKS

Published by the Penguin Group

Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, USA Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Penguin Canada Inc.) Penguin Books Ltd, 80 Strand, London WC2R 0RL, England Penguin Ireland, 25 St Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd) Penguin Group (Australia), 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd) Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi-110 017, India Penguin Group (NZ), 67 Apollo

Drive, Rosedale, North Shore 0632, New Zealand (a division of Pearson New Zealand Ltd) Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa

Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England
Copyright © 2009 by Daniel H. Pink

All rights reserved. No part of this book may be reproduced, scanned, or distributed in any printed or electronic form without permission. Please do not participate in or encourage piracy of copyrighted materials in violation of the author’s rights. Purchase only authorized editions. Published simultaneously in Canada

The author gratefully acknowledges permission to reprint the following: Excerpt of “Sext” from Horae Canonicae copyright © 1955 by W. H. Auden.
Unless otherwise indicated, all illustrations in this book are by Rob Ten Pas.

Library of Congress Cataloging-in-Publication Data Pink, Daniel H.

Drive : the surprising truth about what motivates us / Daniel H. Pink.

p. cm.


Includes bibliographical references and index. eISBN : 978-1-10115214-0

  1. Motivation (Psychology). I. Title. BF503.P

153.1’534—dc22
While the author has made every effort to provide accurate telephone numbers and Internet addresses at the time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.

http://us.penguingroup.com
For Sophia, Eliza, and Saul—the surprising trio that motivates me


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