E-commerce 2021-2022: Business. Technology. Society., Ebook, Global Edition

Table 2.9 summarizes the five basic business strategies.
Industry structure, industry and firm value chains, value webs, and business strat­egy are central business concepts used throughout this book to analyze the viability of and prospects for e-commerce companies. In particular, the signature case studies found at the end of each chapter are followed by questions that may ask you to identify the competitive forces in the case, or analyze how the case illustrates changes in indus­try structure, industry and firm value chains, and business strategy.
E-COMMERCE TECHNOLOGY AND BUSINESS MODEL DISRUPTION
While e-commerce has changed most industries in terms of their structure, processes, and strategies, in some cases e-commerce has radically changed entire industries, driving incumbent firms out of business, greatly altering the economics of an industry, and

TABLE 2.9 BUSINESS STRATEGIES
STRATEGY	DESCRIPTION	EXAMPLE
Differentiation