For this unit Refers to Student’s Book pages Writing headlines

Vocabulary
Celebrity endorsement
 is the process where a famous person publicly uses or 
recommends or is otherwise associated with a particular brand.
Product placement
 involves paying for a brand to appear in a film or TV programme, 
in order to increase visibility (the number of people who see / become aware of the 
brand, and the frequency of their contacts with the brand) and brand awareness.
Synergy
 is the process where two things work together to produce an effect greater 
than the sum of the two parts taken individually.
A 
demographic
 
is a part of a population which can be treated as a group for 
marketing purposes, defined by, for example, age or income.
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Cambridge English for the Media   Cambridge University Press 2009     
www.cambridge.org/elt/englishforthemedia
UNIT 8 Marketing Teacher’s Notes