Glossary of marketing terms Absolute advantage

Multinational products. Goods or services adapted to the perceived unique characteristics of national markets.

Multiple factor indices. A measure of potential demand indirectly using, as proxies, variables that either intuition or statistical analysis suggest can be closely correlated with the potential demand for the product under view.

Nationalism. The assertion of indigenous culture by an individual, organisation or country.

Non tariff barriers. Measures, public or private that cause intentionally traded goods or services to be allocated in such a way as to reduce potential real world income.

Option. A bilateral contract giving its holder the right, but not the obligation to buy or sell a specified asset at a specific price, at or up to, a specific date.