History of the apple business

The story of the iPhone

Bultakov Sirojiddin

Group: DMO-81

• When the iPhone shipped to customers on June 29, 2007, the first generation of the device that would change the world was missing a lot of what we now expect in an iPhone, but it set up the road map for Apple that continues to this day.
• The first generation iPhone was, in many days, quite different than the ones we see in use today. For one thing, it was small, just 4.5 inches by 2.4 inches. By comparison, the iPhone XS Max launched in 2018 is 6.2 inches by 3.05 inches.

Before the iPhone

• In the fourth quarter of 2006, the year before the iPhone was announced, 22 million smartphones were sold worldwide, according to Canalys data, and about half of those devices were by then-market leader Nokia. RIM, the BlackBerry maker, was second in share, followed by Motorola, Palm and Sony Ericsson.
• Smartphones at the time resembled the Motorola Q or the Samsung Blackjack — a small, rectangular, handset, with a screen on top and buttons on the bottom. That began to change, however, in January 2007, when the first iPhone was announced.

The rollout

• Steve Jobs had reportedly eyed using touchscreens on Apple devices as early as 2005. Following the failed experiment of the Motorola ROKR, a phone that came equipped with iTunes, Apple decided to develop its own phone, which would incorporate the iPod's musical functions into a smartphone.
• The iPhone was announced during that year's Macworld event in San Francisco, on January 9, 2007.

• "This is a day I've been looking forward to for two-and-a-half years," Jobs said in the keynote. He went on to point out the leading smartphones of the time — the Motorola Q, the Palm Treo, the the Nokia E62, and the BlackBerry — and to trash them, compared to his new product.
• "They all have these keyboards that are there, whether you need them or not to be there, and they all have these controls buttons that are fixed in plastic and are the same for every application." said Jobs. "What we're going to do is get rid of these buttons and replace them with a giant screen."

The release

• The original iPhone reached the market on June 29, 2007. In the U.S. it was priced at $499 and $599, for 4GB and 8GB models, respectively, along with a two-year contract with AT&T.
• Apple sold 1.9 million iPhones in 2007, according to Statista. By contrast, they sold 216.76 million iPhones in 2017. It took Apple a few years to earn a dominant market position, as the device improved, it added more features, and it became both more affordable and available on more carriers.

Legacy

• The first iPhone is primarily remembered as the product that set Apple on its current course, as a company in which the iPhone is the product line that both sells the most and is most important to the company's bottom line and financial health. Before it, almost no mobile devices had touchscreens; now, nearly all of them do.
• That original iPhone sold just over 6 million in its first year. While current iPhone sales significantly outpace that number, the first iPhone's legacy is secure as one of the most important products in Apple history.

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