How and Why to Develop a Mobile Healthcare App[1]

Freemium

Freemium (free + premium) model is one of the most popular app monetization strategies. As the name suggests, this model offers two versions of the same application. The free version gives access to the basic functionality, while the premium version lets app users access additional features not available in the free version. The idea is that users download your mHealth app for free and enjoy it so much that they pay to get full access to functionality.

Localized ads

One of the most popular ways of making money from apps is advertising. But there is one problem: people hate ads. The good news is people usually don’t mind good ads. In other words, your medical application should offer only relevant advertising. For example, you can choose brand partners that use GPS, Wi-Fi, or beacons to localize ads. Users are more likely to click on a mobile ad when they’re close to a store rather than when they’re at home. For instance, users close to a drugstore may get push notifications about discounts on some popular products they often buy.