Ielts lvl 1 lesson 3

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3.6 What Are the Positive & Negative Effects of 
Using Technology to Communicate?
In
today
'
s
global
economy,
getting
on
the
technology
bandwagon
is
unavoidable
to
a
certain
degree
. 
Even
so,
you
don
'
t
need
to
stop
every
traditional
communications
strategy
that
'
s
valuable
to
your
business
just
because
email
and
texting
are
so
convenient
. 
Examine
the
positive
and
negative
effects
of
technology
on
communication,
as
it
pertains
to
your
business
goals
. 
Advantage: Speed and Efficiency
 
Being able to reach customers, co-workers and vendors quickly helps improve 
the efficiency of any business operation. Mobile technology makes it easy to 
get or to keep contact information in a mobile device. You can reach out with 
questions or updates from anywhere. For example, a manager in the field trying 
to determine why an order hasn't arrived can quickly contact his office, supplier 
and delivery courier within a few minutes from the offsite location.
Image source: 
https://blog.noplag.com/cell-phones-at-school-should-they-be-allowed-
in-the-classroom/

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Disadvantage: Lack of Relationship Building
 
Technology has reduced the amount of face-to-face interaction or the number of 
actual telephone conversations that people have. It is much easier to send a 
quick text rather than to engage in a phone call. Although this efficiency is 
certainly a benefit, there is value to the chit-chat that's now becoming lost. 
Relationships are built when a business knows its customer and discovers 
opportunities to serve them more effectively through personal interactions.