Mr Putin will see you now

Shame and champagne
April Ashley, Britain’s first transgender activist, died on
December 27th, aged 86
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CSC:Miami
Content Supply Chains must be forensic in their detail.
Television broadcasters have long relied on instinct, 
market knowledge and spreadsheets to forecast 
TV viewership - but instinct needs to partner with 
information; market knowledge is never enough; 
and spreadsheets are no way to excel.
As witness to these challenges, Fractal undertook 
its own detective work.
By combining AI, data engineering and user-centric 
design, Fractal created an industry-fi rst TV forecasting 
system for Europe’s leading media and entertainment 
company. The result? Up to 30% improvement in 
forecast accuracy.
Fractal: perfectly targeted and timed TV, no drama.
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TOWARDS A DREAM
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