Public Relations in Higher Education

Publication History - 1985-1989

 

Past publications of the Durban campus' PR efforts included: NU Digest, Campus 

Events, NU News, NU Chronicle, Convocation News, and Alumni Affairs. Even in this 

six year period, The Report pointed out that the existing publications needed 

overhauling, and some publications were either revamped or cancelled. This was also 

necessary because it was becoming obvious that the publications were inefficient and 

not adequately fulfilling their communication roles. 

 

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NU News, a glossy news magazine, was "justifiably cancelled ... [being] an incredibly 

boring and expensive magazine using archaic layout and design" and NU Chronicle 

was revamped in terms of design, scope and target readership (Tomaselli and Louw 

1988). Kemp said that the problem with the "notices" publications - Campus Events 

for example - was that they were perceived to be scruffy and haphazard (Interview 

23/1/92).