Public Relations in Higher Education

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Public Relations in Higher Education:

 The Public Relations 

Functions of the University of Natal, Durban from 1989-1992 with 

special emphasis on NU Focus

  

  

 

Author: Annamarie Savio 

Date: 1992 

Place: Durban, South Africa 

Published: No 

Type of product: Honours Long Essay in Cultural and Media Studies 

Copyright: Annamarie Savio, 

Centre for Cultural and Media Studies

, University 

of Natal, Durban, South Africa 

  

 

Brief Background to the Study 

Controversial events over the last three years have forced the University of 

Natal (NU) to take a close look at such issues as gender, affirmative action, 

academic standards, equality of opportunity, as well as other pressing 

matters such as financial insecurities.

 

NU is experiencing economic, political, social and educational crises and is 

being forced to address them in the politically and economically unstable 

climate of the country as a whole. Maintaining favourable media coverage and 

a positive public image is NU's most difficult and urgent task as the institution 

is forced to seek more and more of its funding from the private sector.