Read the text and complete the tasks below the text.
BLUE GOLD: LEVI STARAUSS
Levis Strauss immigrated to the United States from Germany in 1847. His brothers were salesmen in New York. Levi started working with them, and he learned English.
Then Levi heard some exciting news. People were finding gold in California. Levi wanted to go to California, but he didn’t want to look for gold. He wanted to be a salesman. Many people were moving to California. So, in 1853, Levi’s brothers gave Levi blankets, tents, and clothes to sell in California.
Levi took a ship to San Francisco, but he sold everything on the ship! When he arrived, he only had material to make tents. In San Francisco, Levi tried to sell the material, but one miner said to Levi,: “I don’t need a tent. I need pants!” Miners always needed new pants. They needed very strong pants. So Levi sewed pants from the tent material to sell to miners.
Miners liked Levi’s new pants. He sold a lot of them. In 1860, Levi’s brothers sent a new material to him from New York. It was denim. It was more comfortable than tent material. Levi started making blue denim jeans, but there was one problem. Miners often ripped their jeans, so Levi and a partner put metal rivets in the jeans. The jeans were very strong this way, and they were a good price. They only cost 22 cents. In 1873, Levi and his family opened a factory in San Francisco.
Levi Strauss became a rich man. He was kind to his workers. He asked his workers to call him “Levi,” not “Mr. Strauss.” Levi liked to work. He said, “Money does not make me happy. Routine work makes me happy.” He was generous. He gave his money to several organisations. For example, he gave money for twenty eight scholarships at the University of California, Berkeley. He left the rest of his money and the company to his family. Levi Strauss died in San Francisco in 1902.
Task 1 Answer the following questions about your text:
Where does Levi Strauss, a founder of Levi’s brand, come from?
When did Levi Strauss immigrate to the United States?
What did Levi’s brothers gave him to sell in California?
What did always miners need?
When did Levi and his family open a factory?
Where and when Levi and his family opened a factory?
Task 2 Ask the following questions from your partner:
What are jeans made from?
When did they become popular among teenagers?
What are the historic brands of jeans?
What is dungaree?
Why were the first jeans made for the Genoese Navy?
Where does the jeans name come from?
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