The Expanded and Annotated My Life and Work

Chapter 3  Starting the Real Business ............................................... 31
Charge the Lowest Price Possible, and Not What the 
Market Will Bear .......................................................................32
Ford and Auto Racing .............................................................. 34
Role of Supply Chain Management ........................................36
Transportation Is a Major Source of Waste ......................37
Recognition of Customer Requirements ................................38
Quality and Reliability Are Key Selling Points ............... 40
Do Not Add Unnecessary Middlemen ............................. 42
The Selden Patent Suit .............................................................. 43