Unleashing the Ideavirus

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Unleashing the Ideavirus
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 www.ideavirus.com

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Unleashing the Ideavirus
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 www.ideavirus.com
Unleashing the Ideavirus
By Seth Godin
Foreword by Malcolm Gladwell
©2000 by Do You Zoom, Inc.
You have permission to post this, email this, print this and pass it along for free to
anyone you like, as long as you make no changes or edits to its contents or digital
format. In fact, I’d love it if you’d make lots and lots of copies. The right to bind this
and sell it as a book, however, is strictly reserved. While we’re at it, I’d like to keep
the movie rights too. Unless you can get Paul Newman to play me.
Ideavirus™ is a trademark of Do You Zoom, Inc. So is ideavirus.com™.
Designed by Red Maxwell
You can find this entire manifesto, along with slides and notes and other good stuff, at
www.ideavirus.com
.
This version of the manifesto is current until August 17, 2000. After that date, please go to
www.ideavirus.com
and get an updated version. You can buy this in book form on
September 1, 2000.
This book is dedicated to Alan Webber and Jerry Colonna. Of course.

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Unleashing the Ideavirus
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 www.ideavirus.com
STEAL THIS IDEA!
Here’s what you can do to spread the word about 
Unleashing the Ideavirus:
1. Send this file to a friend (it’s sort of big, so ask first).
2. Send them a link to 
www.ideavirus.com
so they can download it themselves.
3. Visit 
www.fastcompany.com/ideavirus
to read the 
Fast Company
article.
4. Buy a copy of the hardcover book at
www.amazon.com/exec/obidos/ASIN/0970309902/permissionmarket
.
5. Print out as many copies as you like.

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