“yedu” Food Delivery Service

2.2 Daily Operations and Production

- Maintain the functioning of app and platform

- Maintain a good quality of food delivery

- Non-stop customer support

3. Market & Industry Analysis Summary

- Food Delivery Market in Kazakhstan:

• 
  Getting bigger;
  
• 
  90% of population using phones
  
• 
  Increasing trend of food ordering to home
  

3.1 Market Segmentation

. - Our potentially interested customers will be students, workers of different companies, who have no time to cook at their homes.
-

3.2. Main Competitors and their disadvantages

- Already existing 2 food delivery companies:

• 
  ChocoFood: no opportunity to order directly in the app of the service, inconvenient app,
  
• 
  YandexFood: limited number of options for restaurants and cities, lack of delivery staff, location failure
  

4. Marketing Strategy & Implementation Summary

4.1 Competitive Advantage

- Modernized app of food delivery order

- Own delivery service: car, motorbikes, drons

• 
  Tracking possibility
  

- Cumulative bonus system

4.2 Key Partners

- Potential partners:

• 
  Local restaurants
  
• 
  Bakeries
  
• 
  Fast food cuisines
  
• 
  Health/ organic food menu
  

4.3 Advertising and promotion

4.4 Sales Strategy & Forecast

Revenue stream

4.5 Business Milestones:

SWOT analyzes

5. Financial Plan & Projections

5.1 Startup Costs

5.2 Projected Profit & Loss

What are the income and expenses and at what month will it operate at a profit?

5.3 Projected Cash Flow

How much cash is coming into and going by month?

5.4 Projected Balance Sheet

What are projected assets and liabilities of the restaurant for the next three years?

5.5 Business Ratios

What are the business ratios at the end of year one, two and three?

7.0 Appendix