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Web analytics expertise

Avinash Kaushik’s blog (

www.kaushik.net

) Avinash is an expert in web analytics who is the 

Google evangelist for digital marketing. His popular blog shows how web analytics can be 

managed to control and improve return on digital marketing investments.

Emetrics (

www.emetrics.org

) Jim Sterne’s site has many resources for online marketing 

metrics.

Smart Insights Google Analytics (

www.smartinsights.com/google-analytics

) Practical 

advice on how to drive value from the most popular digital analytics system.

Social media marketing analytics

These are the blogs of three of the leading commentators on social media marketing who 

discuss how to measure return from social media marketing.

Baer (

www.convinceandconvert.com

)

Brian Solis (

www.briansolis.com

)

Jeremiah Owyang (

www.web-strategist.com

)