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Bespoke development 

Information system 

development specifically for a purpose.

Big Data 

Within marketing, this concept describes 

the opportunity to harness customer data from different 

touchpoints  including  as   point-  of-  sale  transactions, 

desktop and mobile sites and apps, social media.

Blacklist 

A compilation of known sources of spam that 

is used to block email.

Blog 

An online diary or news source prepared by an 

individual or a group of people.

Blueprints 

Show the relationships between pages and 

other content components, and can be used to portray 

organisation, labelling and navigation systems.