Foreign Direct Investment pestel analysis of Turkey

Social factors affecting Turkey

• Social environment is the next issue to discuss in the PESTEL analysis of Turkey. The total population of Turkey is approximately 83 million as of July 2019 which makes up around 1.08% of the total population of the world (World meters, 2019). The life expectancy for men is 72 years while 79 years for women. Turkish is the official and major language, and Kurdish is widely spoken as well. Turkey is a secular state and the major religion is Islam.
• Turkish people are generally welcoming and friendly, and many cities (particularly Istanbul) are multi-layered and multi-cultural. Sitting between East and West, and drawing elements from both continents have helped Turkey produce its own unique cultural identity. While many countries in Europe are facing challenges such as as ageing and shrinking populations, Turkey has a very young, dynamic, and well-educated population. This shows the country has a huge potential for productive employees who can meet the needs of domestic and international investors.