A01 chaf6542 06 se fm indd

 Clicks-  only or Internet pureplay 

An organisation 

with principally an online presence.

Client–server 

The client–server architecture consists  

of client computers, such as PCs, sharing resources such  

as a database stored on more powerful server computers.

Client–server model 

A system architecture in which 

 end-  user machines such as PCs known as clients run 

applications while accessing data and possibly programs 

from a server.

Cloud computing 

The use of distributed storage and 

processing on servers connected by the Internet, typically 

provided as software or data storage as a subscription 

service provided by other companies.

Cold list 

Data about individuals that are rented or sold 

by a third party.

Collaborative filtering 

Profiling of customer interests 

coupled with delivery of specific information and offers, 

often based on the interests of similar customers.