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Commoditisation 

The process whereby product 

selection becomes more dependent on price than on 

differentiating features, benefits and  value-  added services.

Community 

A   customer-  to-  customer  interaction 

delivered via email groups,  web-  based discussion forums 

or chat.

Competitor analysis for digital business 

Review 

of digital business services offered by existing and new 

competitors and adoption by their customers.

Computer virus 

A program capable of  self-  replication 

allowing it to spread from one machine to another. It may 

be malicious and delete data, or benign.