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Customer profile 

Information that can be used to 

segment a customer.

Customer relationship management (CRM) 

 

An approach to building and sustaining  long-  term 

business with customers.

Customer scenario 

Alternative tasks or outcomes 

required by a visitor to a website. Typically accomplished 

in a series of stages of different tasks involving different 

information needs or experiences.

Customer   self-  service 

Customers perform 

information requests and transactions through a web 

interface rather than contact with customer support staff.

Customer value 

Value dependent on product quality, 

service quality, price and fulfilment time.

D

Data controller 

Each company must have a defined 

person responsible for data protection.

Data migration 

Transfer of data from old to new systems.

Data subject 

The individual whose privacy is protected 

through data protection legislation.

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