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Dedicated server 

Server only contains content and 

applications for a single company.

Deep linking 

Jakob Nielsen’s term for a user arriving  

at a site deep within its structure.

Demand analysis 

Assessment of the demand for 

 e-  commerce services amongst existing and potential 

customer segments.

Deployment plan 

A deployment plan is a schedule 

which defines all the tasks that need to occur in order  

for changeover to occur successfully. This includes  

putting in place all the infrastructure such as cabling  

and hardware.

Design for analysis (DFA) 

The required measures 

from a site are considered during design to better 

understand the audience of a site and their decision 

points.

Destination site 

Typically a retailer or manufacturer 

site with sales and service information. Intermediaries 

such as media sites may be destination sites for some.