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Development environment 

Software and hardware 

used to create a system.

 Dial-  up  connection 

Access to the Internet via phone 

lines using analogue modems.

Differential advantage 

A desirable attribute of a  

product offering that is not currently matched by 

competitor offerings.

Digital business 

How businesses apply digital 

technology and media to improve the competitiveness  

of their organisation through optimising internal 

processes with online and traditional channels to  

market and supply.

Digital business applications 

infrastructure

  Applications that provide access to services 

and information inside and beyond an organisation.

Digital business infrastructure 

The architecture 

of hardware, software, content and data used to deliver 

 digital business services to employees, customers and partners.