The Translator as Communicator


particular relationship between producer and receiver and between both of these



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translator as communcator


particular relationship between producer and receiver and between both of these
and their subject matter that motivate the various choices and indicate the
appropriate degree of formality.
Finally, the variable of mode also takes us beyond the elementary distinction
between spoken and written. Distance is once again involved here; but this time,
it is intended in the ‘physical’ and not the ‘social’ sense. Mode thus includes the
degree of physical proximity between producer and receiver, as well as between
Figure 2.2 Standards and domains of textuality 
18 THE TRANSLATOR AS COMMUNICATOR


users and subject matter. In this respect, the producer of 
Sample 2.1
strikes us as
being physically distant. The distance could have been reduced had the intention
of the producer been to talk less ‘like a book’ and more intimately as colleague to
colleague.
REGISTER AS A SOCIAL SEMIOTIC
This view of register membership is both richer and more far-reaching than
earlier distinctions.
4
Here, intentionality is inevitably involved in the text
producer’s desire to be part of particular social institutions and processes, to be
power- or solidarity-oriented, or to adopt a particular distance with regard to the
addressee and the object of description. Furthermore, such communicative goals
are purposeful in that they ultimately link up with the way we partition and view
reality (the semiotics of culture). Cumulatively, all of the values yielded by the
various domains of context referred to above contribute to and are shaped by the
culture of a community. The trend of historical writing to which the producer of
Sample 2.1
subscribes, for example, may be seen as a cultural manifestation in
its own right, with its own ideology, aims and assumptions. Such a trend brings
together those who have access to the socio-textual practices which distinguish
them from other ‘fraternities’. The professional expert as a member of such an
institution tends predominantly to use particular genres (e.g. the review of events),
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