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Allowable cost per acquisition 

A target maximum 

cost for generating leads or new customers profitably.

ALT tags 

ALT tags appear after an image tag and 

contain a phrase associated with that image. For example: 

company products”/>.

Analysis and design 

Analysis of system requirements 

and design for creation of a system.

Analysis for digital systems 

Using analytical 

techniques to capture and summarise business and user 

requirements.

Anticipatory change 

An organisation initiates change 

without an immediate need to respond.

 Anti-  virus  software 

Software to detect and eliminate 

viruses.

Applications service provider (ASP) 

A provider 

of business applications such as email, workflow or 

groupware or any business application on a server remote 

from the user. A service often offered by ISPs.