A01 chaf6542 06 se fm indd

Asymmetric encryption 

Both parties use a related but 

different key to encode and decode messages.

Attribute 

A property or characteristic of an entity, 

implemented as a field; see Database.

Glossary

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Glossary

Attrition rate 

Percentage of site visitors that are lost at 

each stage in making a purchase.

Augmented reality 

Blends   real-  world  digital  data 

capture typically with a digital camera in a webcam 

or mobile phone to create a  browser-  based digital 

representation or experience mimicking that of the real 

world.

B

B2B electronic marketplaces, exchanges and 

hubs 

Virtual locations with facilities to enable trading 

between buyers and sellers.

Backbones 

 High-  speed  communications  links  used 

to enable Internet communications across a country and 

internationally.