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Balanced scorecard 

A framework for setting and 

monitoring business performance. Metrics are structured 

according to customer issues, internal efficiency measures, 

financial measures and innovation.

Bandwidth 

Indicates the speed at which data are 

transferred using a particular network media. It is 

measured in bits per second (bps).

Behavioural ad targeting 

Enables an advertiser to 

target ads at a visitor as they move within or between 

sites dependent on their viewing particular sites or types 

of content that indicate their preference. This approach 

increases ad relevance and the frequency or number of 

impressions served to an individual in the target market, 

so increasing response.