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Digital marketing plan 

A plan to achieve the 

marketing objectives of the  digital business strategy.

Digital media channels 

Online communications 

techniques used to achieve goals of brand awareness, 

familiarity and favourability and to influence purchase 

intent by encouraging users of digital media to visit 

a website to engage with the brand or product and 

ultimately to purchase online or offline through 

traditional media channels such as by phone or  in-  store.

Digital rights management (DRM) 

The use of 

different technologies to protect the distribution of digital 

services or content such as software, music, movies or 

other digital data.

Digital signatures 

A method of identifying individuals 

or companies using  public-  key encryption.

Discontinuous change 

Change involving a major 

transformation in an industry.