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Digital business strategy 

Definition of the approach 

by which applications of internal and external electronic 

communications can support and influence business 

strategy.

Digital business transformation 

Significant changes 

to organisational processes, structures and system 

implemented to improve organisational performance 

through increasing the use of digital media and technology 

platforms.

Digital certificates (keys) 

Consist of keys made 

up of large numbers that are used to uniquely identify 

individuals.

Digital marketing 

This has a similar meaning to 

‘electronic marketing’ – both describe the management 

and execution of marketing using electronic media 

such as the web, email, interactive TV and wireless 

media in conjunction with digital data about customers’ 

characteristics and behaviour.