A01 chaf6542 06 se fm indd

Disintermediation 

The removal of intermediaries such 

as distributors or brokers that formerly linked a company 

to its customers.

Disruptive digital technologies 

Technologies 

which offer opportunities for business for new products 

and services for customers and can transform internal 

business processes. Danneels (2004) defined disruptive 

technologies as ‘a technology that changes the bases of 

competition by changing the performance metrics along 

which firms compete’. Customer needs drive customers to 

seek certain benefits in the products they use and form the 

basis for customer choices between competing products.

Domain name 

The domain name refers to the name of 

the web server and it is usually selected to be the same as 

the name of the company, e.g. www..

com, and the extension will indicate its type.