A01 chaf6542 06 se fm indd

Domain name registration 

The process of reserving 

a unique web address that can be used to refer to the 

company website.

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Glossary

 Dot-  coms 

Businesses whose main trading presence is 

on the Internet.

Downstream supply chain 

Transactions between 

an organisation and its customers and intermediaries, 

equivalent  to   sell-  side   e-  commerce.

Dynamic digital business application 

The 

application is continuously updated in response to 

competitive forces.

Dynamic pricing 

Prices can be updated in real time 

according to the type of customer or current market 

conditions.

Dynamically created web page 

A page that is 

created in real time, often with reference to a database 

query, in response to a user request.

E

Early adopter 

Company or department that invests in 

new technologies and techniques.

Early (first) mover 

An early entrant into the marketplace.

Effectiveness 

Meeting process objectives, delivering 

the required outputs and outcomes: ‘doing the right thing’.

Efficiency 

Minimising resources or time needed to 

complete a process: ‘doing the thing right’.